Twenty years of visual direction, campaigns and brand imagery for global brands and entertainment. Now it goes into your venue's social content, match-day and event promos, and paid ads. AI handles the heavy lifting, so you get campaign-grade work in days at a local-business price.
Fig. 01AI concept frame, not a client venueScroll ↓
Selected projects & brands 7
Nike, Nikon, Bacardi, 21st Century Fox, AKQA, Call of Duty, Cyberpunk 2077
Venues 3
Hybrid Sports Lounge Da Nang, Tropics Ale House Waikiki Honolulu, The Barrel Room Waikiki
Top: selected brands and projects from the founder's agency and freelance work. Bottom: venues we've worked with. All names are trademarks of their owners, and no endorsement is implied.
(01) The idea Great campaigns make people want to be there before they ever arrive. That's exactly what a venue needs from its ads. We bring two decades of big-brand visual direction to your bar, restaurant or lounge. AI does the volume, and a director signs off every frame.
20+
Years of visual direction for brands & entertainment
48h
Turnaround on your free concept mockup
3
Venues across Vietnam and Hawaii
1
Director on every frame
(02) Services 6
Everything a venue needs to fill seats.
01
Match-day & event promos
Match nights, fight nights, DJ sets and launches, shown in your local kickoff times.
Feed, Stories, Screens, Print
02
Social on autopilot
A monthly plan, AI-assisted graphics and captions, scheduled to IG and FB. You approve it, then it goes out.
Instagram, Facebook, TikTok
03
Reels & short video
Your own venue footage, cut to the beat, with motion graphics and AI scene extensions.
Reels, Shorts, TikTok
04
Menu & drink visuals
Your real dishes and cocktails, lit like a national campaign.
Hero shots, Menus, Boards
05
Paid ads
Meta creative and campaign setup aimed at locals, tourists and expats, with a plain-English report every month.
Meta, Targeting, Reporting
06
Rebrands & venue worlds
Logo, colour, type, signage and merch, built into one style guide, the way global brands do it.
Identity, Signage, Style guide
(03) Selected work
A real venue first. Then studio spec frames showing the look we bring to a brief.
Tonight's lineup · ICT
19:30Premier footballHome vs Away
21:00Rugby unionTest match
02:00Formula racingGrand Prix, live
08:00American footballSunday slate
Every match. Every screen. Cold beer.
Case study · In progress
Hybrid Sports LoungeA multi-sport lounge
Da Nang, Vietnam
A sports bar near My Khe Beach showing NFL, Premier League, rugby, F1, UFC and AFL to expats, tourists and locals. Six leagues, kickoffs at all hours. The guest needs to see tonight's matches, in Da Nang time, at a glance.
014:5 Instagram match-day poster system with local kickoff times
02Multi-match "Tonight's Lineup" card for busy nights
03Proposed homepage redesign built around this week's fixtures
Recreated with AI imagery and generic fixtures for illustration. We'll publish results once there's measured data.
Smash-burger launch key visualSpec 02 · AI concept, not client workClub night campaign worldSpec 03 · AI concept, not client workRooftop season openerSpec 05 · AI concept, not client workMatch-day pint heroSpec 04 · AI concept, not client workSignature cocktailSpec 06 · AI concept, not client work
(04) Venues 3
From Da Nang to Waikiki.
VN
Hybrid Sports Lounge
Da Nang, Vietnam Multi-sport lounge & pool hall
HI
Tropics Ale House Waikiki
Honolulu, Hawaii, USA Sports bar & craft-beer ale house
HI
The Barrel Room
Waikiki, Honolulu, USA Craft cocktail & whiskey lounge
Venue names are trademarks of their respective owners.
(05) Process 4
Agency-level craft. Group-chat speed.
01
Free mockup
Send your venue, your next big night and a few photos. One custom concept comes back within 48 hours, at no cost.
02
Visual direction
We set your palette, type, lighting and voice in a one-page style guide, so every post looks like you.
03
Produce & approve
AI handles the volume and the director handles the taste. You approve every batch from your phone.
04
Publish & report
Scheduled posts, live ads and a short monthly report: what worked, and what we try next.
(06) Packages
Agency quality. Not agency pricing.
USD, billed monthly. 3-month first term, then month to month. Ad spend is paid directly to Meta or Google. Local pricing is available. Just ask.
Your real dishes and drinks are the hero. AI handles the lighting, backdrops and variations, not the product.
B
Every frame is directed
Nothing ships just because a model made it. Every piece is checked against your style guide.
C
Clean rights
No copied art. League marks and player images are only used if you hold the rights.
D
You own it
Finished files, your style guide and access to all your accounts stay with you.
(08) The studio
Placeholder
Black-and-white portrait of Serg
One director. Two decades of big-brand craft.
Zero North Studio LLC is led by Creative Director Serg Souleiman. He has spent 20+ years shaping visuals for campaigns, brand imagery and entertainment, working as an art director and lead concept artist for agencies, studios and global brands.
Selected projects & brands
Nike · Nikon · BacardiBrand imagery, freelance
AKQAArt Director, agency side
21st Century FoxEntertainment
Call of Duty · Cyberpunk 2077Concept art & art direction
Today he pairs that experience with 3D and his own AI-assisted pipeline, and brings big-brand craft to venues anywhere.
Anywhere. We already have venues in Da Nang and Waikiki, and the studio works remotely with venues worldwide. Shoots are included wherever we have local coverage. Everywhere else, we art-direct your own photos and footage.
Will AI make it look fake?
No. AI speeds up backgrounds, lighting, layouts, resizing and caption drafts. Your real product stays the hero, and a human art-directs every piece.
Is there a contract?
Monthly plans start with a 3-month term, then run month to month. One-off projects are quoted upfront.
Is ad spend included?
No. You pay Meta or Google directly, so you can always see where the money goes. We'll recommend a budget.
Which languages?
English and Vietnamese as standard. Other languages on request.
(10) Start here
Make your venue the main event.
Tell us about your venue and the night you want to promote. You'll get one custom concept back within 48 hours, free and with no obligation.
